Sales and Marketing
The key to our success is a targeted approach to marketing and sales. We pride ourselves on well trained sales professionals. Each sales professional has revenue and minimum prospecting goals built into their performance evaluation. As a result, the entire staff develops an ownership mentality and actively contributes to the marketing plan from development through implementation. Our corporate team works closely with the property to ensure all strategic plans and initiatives are successful.
Annual Sales and Marketing Plan
Revenue Management- Our team is proficient in redesigning market mix for turn around situations to yield higher RevPAR growth. Also full channel management controls are implemented via GDS, third party and direct web to maximize revenue for the property. Yield and and extensive revenue management meetings are conducted on a consistent basis.
Direct Sales Effort
Our Company is committed to a hands on approach to the sales effort. A business to business relationship is a key component of our success in the field. Ongoing sales training is conducted throughout the year to ensure a focused sales professional. In addition, all sales professionals including the Director of Sales are expected to achieve prospecting and revenue goals. Our integrated Web based sales software solution allows our Sales professionals to manage their customer base in the office or on the road.
We specialize in knowing who is staying with us. Identifying and anticipating our customers’ needs are intertwined in the sales process. Through our customized CRM process we establish a targeted database of clientele matching customers with hotel.
We have a proven and highly-successful e-commerce marketing plan utilizing our own website (or brand standard) that achieves more than 2000% return on advertising spend. We establish and implement a unique e-commerce budget specifically designed to coincide with operating revenues. Our proprietary booking engine is integrated in the properties web design to maximize revenue and appear seamless to the customer.