Our Hotel Asset Management team begins by conducting a comprehensive study of the competitive market and operating environment, including the hotel’s physical condition, capital expenditure history and capital expenditure plan. Financial performance and labor productivity are reviewed and benchmarked. Sales and marketing strategies are evaluated and measured for ROI. Legal documents are meticulously reviewed with respect to compliance with operating and business terms. Members of the onsite and management/franchise team are extensively interviewed.
Our hotel asset management team concentrates on reviewing property operations and capital expenditures, identifying opportunities to increase profitability, ensuring competitiveness in procurement, ensuring the hotel operator is focused on the critical elements of success, monitoring changes in the competition and reacting accordingly.